Caring for your baby

Atopic eczema is an increasingly common skin problem that leads to extreme dryness, itchiness and skin discomfort that can be intense.

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Your baby’s skin has a wealth of unique cell potential, but it is also delicate and undeveloped: it doesn’t yet function as a complete protective barrier.

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The diaper area’s very delicate skin can easily become irritated, especially during the baby’s first year of life. Up to 60% of infants are affected during the first 12 months.

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Your newborn can develop a number of deficiencies and conditions and you may not know what they are or how to deal with them. One of those “What’s this here?” conditions is cradle cap.

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Your baby’s skin is rich in potent cells that are at their maximum strength at birth. This unique and precious resource is also extremely vulnerable.

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