Caring for your baby

Atopic eczema is an increasingly common skin problem that leads to extreme dryness, itchiness and skin discomfort that can be intense.


Your baby’s skin has a wealth of unique cell potential, but it is also delicate and undeveloped: it doesn’t yet function as a complete protective barrier.


The diaper area’s very delicate skin can easily become irritated, especially during the baby’s first year of life. Up to 60% of infants are affected during the first 12 months.


Your newborn can develop a number of deficiencies and conditions and you may not know what they are or how to deal with them. One of those “What’s this here?” conditions is cradle cap.


Your baby’s skin is rich in potent cells that are at their maximum strength at birth. This unique and precious resource is also extremely vulnerable.